Marketing Analytics - Paul W. Farris-Ronald T. Wilcox-Rajkumar Venkatesa - Books - University of Virginia Press - 9780813945156 - January 13, 2021
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Paul W. Farris-Ronald T. Wilcox-Rajkumar Venkatesa
Marketing Analytics

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The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.

336 pages

Media Books     Book
Released January 13, 2021
ISBN13 9780813945156
Publishers University of Virginia Press
Pages 336
Dimensions 236 × 185 × 29 mm   ·   725 g

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