Perspectives in Marketing, Innovation and Strategy - Contemporary Management Practices - Dipak Saha-Subhadip Roy-Satyajit Chakrabarti-Rabin - Books - Taylor & Francis Ltd - 9781032360898 - September 29, 2023
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Dipak Saha-Subhadip Roy-Satyajit Chakrabarti-Rabin
Perspectives in Marketing, Innovation and Strategy - Contemporary Management Practices

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This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

248 pages, 101 Tables, black and white; 40 Line drawings, black and white; 40 Illustrations, black a

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 29, 2023
ISBN13 9781032360898
Publishers Taylor & Francis Ltd
Pages 254
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  
Editor Chakrabarti, Satyajit (Institute of Engineering and Management, India)
Editor Kotler, Philip (Kellogg School of Management, USA)
Editor Mazumder, Rabin (Institute of Engineering and Management, India)
Editor Roy, Subhadip (Indian Institute of Management, Ahmedabad, India)
Editor Saha, Dipak (Institute of Engineering and Management, India)

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