Smartphone Marketing: Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age - Dominic Appiah - Books - Springer Nature Switzerland AG - 9783032332134 - February 24, 2027
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Dominic Appiah
Smartphone Marketing: Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age

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Expected delivery Mar 4 - 9, 2027
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This book offers a timely examination of the smartphone ecosystem as a key domain of branding, technological disruption, and consumer behaviour in the AI age.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released February 24, 2027
ISBN13 9783032332134
Publishers Springer Nature Switzerland AG
Pages 82
Dimensions 150 × 220 × 20 mm   ·   200 g   (Weight (estimated))

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