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Consumer Psychology: Concepts, Theories, and Applications - SpringerBriefs in Psychology Samuel Lins
Consumer Psychology: Concepts, Theories, and Applications - SpringerBriefs in Psychology
Samuel Lins
This book explores the different aspects of consumer behavior from a psychological perspective and provides an overview of the complex, multifaceted phenomenon. Books on consumer psychology are often either large manuals that can be challenging to read or very applied books that lack theoretical depth.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| To be released | January 29, 2027 |
| ISBN13 | 9783032335579 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 130 |
| Dimensions | 150 × 220 × 10 mm · 264 g (Weight (estimated)) |
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