Strategic Copywriting: How to Create Effective Advertising - Applegate, Edd (Middle Tennessee State University, USA) - Books - Bloomsbury Publishing PLC - 9798881806774 - November 27, 2025
In case cover and title do not match, the title is correct

Applegate, Edd (Middle Tennessee State University, USA)
Strategic Copywriting: How to Create Effective Advertising 3rd edition

Price
R 865
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Oct 26 - Nov 5
Get notified about new Applegate, Edd (Middle Tennessee State University, USA) releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

The third edition of this detailed how-to guide introduces students to time-tested strategies for writing and designing successful ads across all types of media. All chapters are updated with new data, strategies, and examples, and the topic of AI is addressed alongside social media and internet advertising.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 27, 2025
ISBN13 9798881806774
Publishers Bloomsbury Publishing PLC
Pages 336
Dimensions 176 × 252 × 20 mm   ·   660 g

More by Applegate, Edd (Middle Tennessee State University, USA)

Show all

More from the same publisher

See all of Applegate, Edd (Middle Tennessee State University, USA)