Releases by Jean-Marie Choffray

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Cover for Jean-Marie Choffray · Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition (Book) (2022)

Methodology for Segmenting Indus... (2022)

Jean-Marie Choffray

Cover for Jean-Marie Choffray · New Approach to Industrial Market Segmentation (Book) (2022)

New Approach to Industrial Marke... (2022)

Jean-Marie Choffray

Cover for Jean-Marie Choffray · Industrial Adoption of Solar Air Conditioning: Measurement Problems, Solutions and Marketing Implications (Paperback Book) (2018)

Industrial Adoption of Solar Air... (2018)

Jean-Marie Choffray