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The Big Book of Marketing
Anthony Bennett
World-class marketing practitioners share their expertise on all aspects of marketing, providing a real world perspective on essential information all marketing executives, business owners, entrepreneurs, students of marketing, and anyone interested in world-class success need to know.
400 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 16, 2010 |
| ISBN13 | 9780071621250 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 400 |
| Dimensions | 188 × 233 × 19 mm · 708 g |
| Language | English |
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