The Apple Experience: Secrets to Building Insanely Great Customer Loyalty - Carmine Gallo - Books - McGraw-Hill Education - Europe - 9780071793209 - June 16, 2012
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Carmine Gallo
The Apple Experience: Secrets to Building Insanely Great Customer Loyalty Ed edition

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Reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades. In this title, the author uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers.

256 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 16, 2012
ISBN13 9780071793209
Publishers McGraw-Hill Education - Europe
Pages 256
Dimensions 234 × 158 × 24 mm   ·   514 g
Language English  

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