Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics - Interactive Technologies - Albert, Bill (Director, Design and Usability Center, Bentley University, USA) - Books - Elsevier Science & Technology - 9780124157811 - July 16, 2013
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Albert, Bill (Director, Design and Usability Center, Bentley University, USA)
Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics - Interactive Technologies 2nd edition

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Focuses on how to quantify the user experience. This title examines how technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders.

320 pages, Approx. 120 illustrations in full color

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 16, 2013
ISBN13 9780124157811
Publishers Elsevier Science & Technology
Pages 320
Dimensions 188 × 233 × 14 mm   ·   661 g
Language English  
Editor Albert, William (Director, Design and Usability Center, Bentley University, USA)

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