Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands - Holt, Douglas (Founding Partner of The Cultural Strategy Group, New York) - Books - Oxford University Press - 9780199655854 - August 23, 2012
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Holt, Douglas (Founding Partner of The Cultural Strategy Group, New York)
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

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Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

416 pages, black & white tables, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 23, 2012
ISBN13 9780199655854
Publishers Oxford University Press
Pages 416
Dimensions 153 × 234 × 22 mm   ·   644 g
Language English  

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