E-Marketing: Theory and Application - Stephen Dann - Books - Macmillan Education UK - 9780230203969 - February 15, 2011
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E-Marketing: Theory and Application


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Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.


496 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 15, 2011
ISBN13 9780230203969
Publishers Macmillan Education UK
Pages 420
Dimensions 189 × 246 × 22 mm   ·   1.12 kg
Language English  

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