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Principles of Marketing Frances Brassington 4th edition
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Principles of Marketing
Frances Brassington
An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.
1296 pages, col. Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 3, 2006 |
| ISBN13 | 9780273695592 |
| Publishers | Pearson Education Limited |
| Pages | 1296 |
| Dimensions | 266 × 198 × 54 mm · 2.46 kg |
