Essentials of Global Marketing - Svend Hollensen - Books - Pearson Education Limited - 9780273756545 - July 19, 2012
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Svend Hollensen
Essentials of Global Marketing 2nd edition

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

560 pages, Illustrations, maps

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 19, 2012
ISBN13 9780273756545
Publishers Pearson Education Limited
Pages 560
Dimensions 193 × 262 × 19 mm   ·   1.03 kg

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