Sustainable Marketing Planning - Neil Richardson - Books - Taylor & Francis Ltd - 9780367025205 - November 5, 2019
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Neil Richardson
Sustainable Marketing Planning 1st edition

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There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices.

272 pages, 50 Line drawings, black and white; 44 Tables, black and white; 50 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 5, 2019
ISBN13 9780367025205
Publishers Taylor & Francis Ltd
Pages 272
Dimensions 150 × 220 × 20 mm   ·   612 g
Language English  

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