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Social Media Storms: Empowering Leadership Beyond Crisis Management Ryden, Pernille (Technical University of Denmark, Denmark) 1st edition
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Social Media Storms: Empowering Leadership Beyond Crisis Management
Ryden, Pernille (Technical University of Denmark, Denmark)
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an innovative way.
192 pages, 5 Line drawings, black and white; 6 Halftones, black and white; 2 Tables, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 26, 2021 |
| ISBN13 | 9780367425272 |
| Publishers | Taylor & Francis Ltd |
| Pages | 160 |
| Dimensions | 233 × 155 × 14 mm · 278 g |
| Language | English |
