Building Value through Marketing: A Step-by-Step Guide - Sugai, Philip (Doshisha University, Japan) - Books - Taylor & Francis Ltd - 9780367472832 - September 23, 2020
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Sugai, Philip (Doshisha University, Japan)
Building Value through Marketing: A Step-by-Step Guide 1st edition

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Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders.

226 pages, 25 Line drawings, black and white; 4 Halftones, black and white; 2 Tables, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 23, 2020
ISBN13 9780367472832
Publishers Taylor & Francis Ltd
Pages 226
Dimensions 150 × 220 × 20 mm   ·   620 g
Language English  

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