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Creating Value with Data Analytics in Marketing: Mastering Data Science - Mastering Business Analytics Peter C. Verhoef 2nd edition
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Creating Value with Data Analytics in Marketing: Mastering Data Science - Mastering Business Analytics
Peter C. Verhoef
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
344 pages, 205 Line drawings, color; 7 Tables, color; 205 Illustrations, color
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 8, 2021 |
| ISBN13 | 9780367819798 |
| Publishers | Taylor & Francis Ltd |
| Pages | 314 |
| Dimensions | 245 × 173 × 20 mm · 598 g |
| Language | English |
