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Competing in Emerging Markets: Cases and Readings Nilofer Merchant 1st edition
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Competing in Emerging Markets: Cases and Readings
Nilofer Merchant
Given the increasing prominence of emerging markets, a sophisticated understanding of their perils and promises is crucial for the growth of companies. This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful, as well as unsuccessful firmconduct in these markets.
280 pages, 20 black & white line drawings
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 19, 2007 |
| ISBN13 | 9780415399494 |
| Publishers | Taylor & Francis Ltd |
| Pages | 252 |
| Dimensions | 178 × 254 × 17 mm · 670 g |
| Language | English |
| Editor | Merchant, Hemant (Kaye College of Business, Florida Atlantic University, USA) |
