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Facets of Corporate Identity, Communication and Reputation 1st edition
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Facets of Corporate Identity, Communication and Reputation
Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.
256 pages, 20 black & white illustrations, 13 black & white tables, 20 black & white line drawings
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 10, 2008 |
| ISBN13 | 9780415405270 |
| Publishers | Taylor & Francis Ltd |
| Pages | 234 |
| Dimensions | 156 × 234 × 20 mm · 630 g |
| Language | English |
| Editor | Melewar, Tc (Middlesex University London, UK) |
