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The Essentials of Marketing Research Silver, Lawrence (Southeastern Oklahoma State University, USA) 3rd edition
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The Essentials of Marketing Research
Silver, Lawrence (Southeastern Oklahoma State University, USA)
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.
376 pages, 53 black & white tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 18, 2012 |
| ISBN13 | 9780415899284 |
| Publishers | Taylor & Francis Ltd |
| Pages | 366 |
| Dimensions | 180 × 252 × 19 mm · 666 g |
| Language | English |