The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business - Laurie Young - Books - John Wiley & Sons Inc - 9780470746875 - June 7, 2011
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Laurie Young
The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business

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This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively.

520 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 7, 2011
ISBN13 9780470746875
Publishers John Wiley & Sons Inc
Pages 520
Dimensions 175 × 247 × 45 mm   ·   1.02 kg
Language English  

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