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The PDMA ToolBook 2 for New Product Development - Product Development and Management ToolBooks P Belliveau
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The PDMA ToolBook 2 for New Product Development - Product Development and Management ToolBooks
P Belliveau
This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer.
576 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 5, 2004 |
| ISBN13 | 9780471479413 |
| Publishers | John Wiley & Sons Inc |
| Pages | 576 |
| Dimensions | 166 × 244 × 34 mm · 948 g |
| Editor | Belliveau, Paul (Paul Belliveau Associates) |
| Editor | Griffin, Abbie (University of Chicago) |
| Editor | Somermeyer, Stephen (Eli Lilly and Company) |
