Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do - McLaughlin, Thomas A. (BDO Seidmon LLP) - Books - John Wiley & Sons Inc - 9780471717492 - March 1, 2006
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Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do

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Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise.


272 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 1, 2006
ISBN13 9780471717492
Publishers John Wiley & Sons Inc
Pages 272
Dimensions 160 × 237 × 24 mm   ·   526 g
Language English  

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