Marketing Insights and Outrages - Drayton Bird - Books - Kogan Page Ltd - 9780749432157 - 2000
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Marketing Insights and Outrages


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Marketing Insights and Outrages is a collection of Drayton Bird's articles and extracts from "Marketing" magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a particular emphasis on learning opportunity and the author's own experience lends itself to hints and advice.


192 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2000
ISBN13 9780749432157
Publishers Kogan Page Ltd
Pages 192
Dimensions 234 × 157 × 18 mm   ·   432 g

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