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Wine Marketing C. Michael Hall 1st edition
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Wine Marketing
C. Michael Hall
Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.
376 pages, Illustrated
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 24, 2007 |
| ISBN13 | 9780750654203 |
| Publishers | Taylor & Francis Ltd |
| Pages | 376 |
| Dimensions | 166 × 233 × 20 mm · 588 g |
| Language | English |
