Destination Marketing: an Integrated Marketing Communication Approach - Steven Pike - Books - Taylor & Francis Ltd - 9780750686495 - January 25, 2008
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Steven Pike
Destination Marketing: an Integrated Marketing Communication Approach

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Focuses on the five core tenets of integrated marketing communications that include: profitable customer relationships; enhancing stakeholder relationships; cross-functional processes; stimulating purposeful dialogue with customers; and generating message synergy.

424 pages, Illustrated

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 25, 2008
ISBN13 9780750686495
Publishers Taylor & Francis Ltd
Pages 422
Dimensions 190 × 245 × 23 mm   ·   822 g

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