Advertising Media Workbook and Sourcebook - Kelley, Larry (University of Houston, USA) - Books - Taylor & Francis Ltd - 9780765640949 - April 14, 2015
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Kelley, Larry (University of Houston, USA)
Advertising Media Workbook and Sourcebook 4th edition

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This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.

384 pages, 39 black & white tables, 10 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 14, 2015
ISBN13 9780765640949
Publishers Taylor & Francis Ltd
Pages 380
Dimensions 278 × 219 × 25 mm   ·   938 g
Language English  

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