Marketing Your Business: A Guide to Developing a Strategic Marketing Plan - Stevens, Robert E (Southeastern Oklahoma State University, USA) - Books - Taylor & Francis Inc - 9780789017703 - January 13, 2003
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Stevens, Robert E (Southeastern Oklahoma State University, USA)
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan 1st edition

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This single volume provides a steop-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you'll find inside and lists additional resources to draw upon.

332 pages, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 13, 2003
ISBN13 9780789017703
Publishers Taylor & Francis Inc
Pages 324
Dimensions 210 × 152 × 23 mm   ·   428 g
Language English  

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