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Managing Market Relationships: Methodological and Empirical Insights Adam Lindgreen 1st edition
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Managing Market Relationships: Methodological and Empirical Insights
Adam Lindgreen
Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.
246 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 20, 2017 |
| ISBN13 | 9780815390404 |
| Publishers | Taylor & Francis Inc |
| Pages | 246 |
| Dimensions | 150 × 220 × 20 mm · 620 g |
| Language | English |
