Swift Viewing - Charles R. Acland - Books - Duke University Press - 9780822349198 - January 2, 2012
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Charles R. Acland
Swift Viewing

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Looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies.

336 pages, 58 illustrations, 1 table

Media Books     Book
Released January 2, 2012
ISBN13 9780822349198
Publishers Duke University Press
Pages 328
Dimensions 234 × 159 × 19 mm   ·   453 g

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