Media Management In The Age Of Giants - Herrick - Books - University of New Mexico Press - 9780826351630 - August 15, 2012
In case cover and title do not match, the title is correct

Herrick
Media Management In The Age Of Giants 2 Revised edition

Get an email once the item is available
Do you have a profile? Log in
Christmas presents can be returned until 31 January
Get notified about new Herrick releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

392 pages, illustrations

Media Books     Book
Released August 15, 2012
ISBN13 9780826351630
Publishers University of New Mexico Press
Pages 408
Dimensions 152 × 229 × 28 mm   ·   612 g

More by Herrick

Show all

More from the same publisher

See all of Herrick