Tell your friends about this item:
The Psychology of Consumer Behavior Brian Mullen 1st edition
Do you have a profile? Log in
Christmas presents can be returned until 31 January
Get notified about new Brian Mullen releases
Our customers say:
Add to your iMusic wish list
The Psychology of Consumer Behavior
Brian Mullen
The authors bring together a broad survey of small answers to a big question: "Why do consumers do what they do?". They present current psychological theory and research as it illuminates fundamental issues of behaviour, emphasizing how it can be employed to influence consumers.
230 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 1, 1990 |
| ISBN13 | 9780898598575 |
| Publishers | Taylor & Francis Inc |
| Pages | 230 |
| Dimensions | 150 × 220 × 20 mm · 590 g |
| Language | English |
