Shaping the Corporate Image: An Analytical Guide for Executive Decision Makers - Gail E. Farrelly - Books - ABC-CLIO - 9780899305646 - May 21, 1992
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Gail E. Farrelly
Shaping the Corporate Image: An Analytical Guide for Executive Decision Makers

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Much of the literature on corporate reputation examines the topic from a narrow perspective--for example, from a marketing or public relations point of view.

184 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 21, 1992
ISBN13 9780899305646
Publishers ABC-CLIO
Pages 184
Dimensions 150 × 219 × 19 mm   ·   403 g
Language English  

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