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Sports Marketing Michael J. Fetchko 3rd edition
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Sports Marketing
Michael J. Fetchko
Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.
560 pages, 100 Tables, color; 65 Line drawings, color; 90 Halftones, color; 155 Illustrations, color
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 31, 2024 |
| ISBN13 | 9781032112763 |
| Publishers | Taylor & Francis Ltd |
| Pages | 464 |
| Dimensions | 217 × 285 × 33 mm · 1.52 kg |
| Language | English |