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Understanding the Higher Education Market in Africa - Routledge Studies in Marketing
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Understanding the Higher Education Market in Africa - Routledge Studies in Marketing
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent, their marketing strategies and the students’ selection process.
332 pages, 18 Illustrations, black and white; 18 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 30, 2021 |
| ISBN13 | 9781032173559 |
| Publishers | Taylor & Francis Ltd |
| Pages | 332 |
| Dimensions | 150 × 220 × 10 mm · 610 g |
| Language | English |
| Editor | Hinson, Robert Ebo (University of Ghana, Ghana) |
| Editor | Maringe, Felix (University of the Witwatersrand, South Africa) |
| Editor | Mogaji, Emmanuel (University of Greenwich, UK) |
