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Marketing Projects - Best Practices in Portfolio, Program, and Project Management Mesly, Olivier (University of Quebec in Outaouais, Hull, Quebec, Canada)
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Marketing Projects - Best Practices in Portfolio, Program, and Project Management
Mesly, Olivier (University of Quebec in Outaouais, Hull, Quebec, Canada)
Knowing your market ahead of time can make for considerable savings and profit for those who can capture a market with their projects. The present book provides an in-depth description of the marketing of projects that helps projects succeed in the market. While marketing theory is a subject that has been studied countless times, there are no bo
276 pages, 50 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 21, 2023 |
| ISBN13 | 9781032474809 |
| Publishers | Taylor & Francis Ltd |
| Pages | 276 |
| Dimensions | 157 × 233 × 18 mm · 412 g |