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Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience Ziliani, Cristina (University of Parma, Italy) 2nd edition
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Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience
Ziliani, Cristina (University of Parma, Italy)
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.
338 pages, 19 Tables, black and white; 24 Line drawings, black and white; 5 Halftones, black and whi
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 6, 2025 |
| ISBN13 | 9781032510354 |
| Publishers | Taylor & Francis Ltd |
| Pages | 322 |
| Dimensions | 235 × 155 × 21 mm · 496 g |
| Language | English |
