Exploring Commercial, Social, and Digital Innovation from the Customer Perspective - Routledge Studies in Innovation, Organizations and Technology - - Books - Taylor & Francis Ltd - 9781032794471 - January 22, 2026
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Exploring Commercial, Social, and Digital Innovation from the Customer Perspective - Routledge Studies in Innovation, Organizations and Technology

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This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 22, 2026
ISBN13 9781032794471
Publishers Taylor & Francis Ltd
Pages 310
Dimensions 164 × 242 × 24 mm   ·   624 g
Language English  
Editor Andreassen, Tor W.
Editor Kurtmollaiev, Seidali
Editor Lervik-Olsen, Line

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