Customer Engagement and Digital Business - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9781032831633 - November 24, 2026
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Customer Engagement and Digital Business - Routledge Studies in Marketing

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This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today’s empowered, tech-savvy consumers.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released November 24, 2026
ISBN13 9781032831633
Publishers Taylor & Francis Ltd
Pages 258
Dimensions 150 × 220 × 10 mm   ·   518 g   (Weight (estimated))
Editor Ul Islam, Jamid

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