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Customer Relationship Management: A Global Perspective Gerhard Raab
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Customer Relationship Management: A Global Perspective
Gerhard Raab
Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen
216 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 24, 2024 |
| ISBN13 | 9781032838021 |
| Publishers | Taylor & Francis Ltd |
| Pages | 214 |
| Dimensions | 155 × 233 × 14 mm · 338 g |
| Language | English |
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