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Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them Arthur G. Cook 2nd edition
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Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them
Arthur G. Cook
The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecas
234 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 24, 2024 |
| ISBN13 | 9781032838571 |
| Publishers | Taylor & Francis Ltd |
| Pages | 234 |
| Dimensions | 173 × 245 × 16 mm · 430 g |
| Language | English |
