Essentials of Pricing Analytics: Tools and Implementation with Excel - Mastering Business Analytics - Haugom, Erik (Inland Norway University of Applied Sciences, Norway) - Books - Taylor & Francis Ltd - 9781032989815 - February 23, 2026
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Haugom, Erik (Inland Norway University of Applied Sciences, Norway)
Essentials of Pricing Analytics: Tools and Implementation with Excel - Mastering Business Analytics 2nd edition

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This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 23, 2026
ISBN13 9781032989815
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 150 × 220 × 20 mm   ·   720 g
Language English  

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