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Netnography: Qualitative Digital Inquiry for the Age of AI Robert V. Kozinets 4 Revised Edition
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Expected delivery May 18 - 20, 2027
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Netnography: Qualitative Digital Inquiry for the Age of AI
Robert V. Kozinets
Written by Robert Kozinets, pioneer of Netnography, this is the definitive guide to the method from its original creator. Combining authoritative theory with practical step-by-step guidance, it remains the only book that both defines Netnography and shows students how to conduct netnographic research in today's AI-enabled, digitally connected world.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | May 8, 2027 |
| ISBN13 | 9781036217051 |
| Publishers | SAGE Publications Ltd |
| Pages | 352 |
| Dimensions | 150 × 220 × 20 mm · 561 g (Weight (estimated)) |
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