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Value Creation and Sport Management Gomez, Sandalio (IESE Business School, Madrid)
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Value Creation and Sport Management
Gomez, Sandalio (IESE Business School, Madrid)
The sports business has become one of the fastest-growing industries in recent years. This book presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations.
284 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 9, 2012 |
| ISBN13 | 9781107406179 |
| Publishers | Cambridge University Press |
| Pages | 284 |
| Dimensions | 233 × 149 × 18 mm · 454 g |
| Language | English |
