Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals - B. Arbour - Books - Palgrave Macmillan - 9781137398604 - July 10, 2014
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B. Arbour
Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals

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The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

224 pages, 21 figures, 9 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 10, 2014
ISBN13 9781137398604
Publishers Palgrave Macmillan
Pages 204
Dimensions 137 × 223 × 17 mm   ·   384 g

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