Customer Value Creation Behavior - Yi, Youjae (Seoul National University, South Korea) - Books - Taylor & Francis Ltd - 9781138021020 - April 9, 2014
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Yi, Youjae (Seoul National University, South Korea)
Customer Value Creation Behavior 1st edition

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@text: Most existing literature still rely on investigating the traditional passive role of customers, put simply, customer buyer behavior, and they focus on the psychology of customer buying behavior.

176 pages, 97 black & white illustrations, 13 black & white tables, 97 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 9, 2014
ISBN13 9781138021020
Publishers Taylor & Francis Ltd
Pages 176
Dimensions 162 × 243 × 16 mm   ·   404 g
Language English  

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