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Managing Market Relationships: Methodological and Empirical Insights Adam Lindgreen
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Managing Market Relationships: Methodological and Empirical Insights
Adam Lindgreen
Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.
246 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 31, 2022 |
| ISBN13 | 9781138356467 |
| Publishers | Taylor & Francis Ltd |
| Pages | 246 |
| Dimensions | 232 × 159 × 18 mm · 372 g |
| Language | English |
