Big Data for Managers: Creating Value - Atal Malviya - Books - Taylor & Francis Ltd - 9781138593084 - December 20, 2018
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Atal Malviya
Big Data for Managers: Creating Value 1st edition

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This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyse data, and produce meaningful analytics to take informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.

208 pages, 41 Line drawings, black and white; 12 Tables, black and white; 41 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 20, 2018
ISBN13 9781138593084
Publishers Taylor & Francis Ltd
Pages 162
Dimensions 145 × 211 × 10 mm   ·   222 g
Language English  

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