Riding the Dragon - CT Johnson - Books - Lulu.com - 9781326525033 - January 10, 2016
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CT Johnson
Riding the Dragon

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CT Johnson was a top executive in one of China's largest companies and is now one of the world's leading experts on managing and selling to the Chinese. As one of the few Westerners to ever hold an executive role in a Chinese multinational, and as a Mandarin-speaker with extensive relationships in China, CT brings a unique perspective to Chinese business culture. Riding The Dragon gives the reader insights on why they can't rely on Western thinking to solve Chinese problems. It lays out a step-by-step model for understanding the Chinese way of thinking and challenges the belief that only China experts can navigate the world of Chinese business. A must read for anyone engaged with the Chinese market.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 10, 2016
ISBN13 9781326525033
Publishers Lulu.com
Pages 172
Dimensions 148 × 210 × 9 mm   ·   213 g
Language English  

See all of CT Johnson ( e.g. Paperback Book )