Martin D'amico

Performance Cash Martin D'amico

Who said that a major house must publish a book& be 200 pages to Introduce Performance Cash?If Martin D'Amico,the author of How to Predict Year-End CashCan Predict Performance Cash Weekly Why Not Abandon Monthly Closings?Especially when he can rescue the accounting profession from the derogatory remarks made by Fortune Magazine April 16, 2001.'--accounting gives rotten information about the value & performance of modern, knowledge-intensive companies.'Wanted: Accounting model fit for the 'new economy'Accounting Today August 21, 2000. The Profession's ties to tradition with provincial reporting concepts and mechanics have caused Financial Analysts and Software Houses to usurp the Power of Business Numbers from Accountants. First, what is so magical about a month? Each month has a different number of active days because of weekends, holidays and seasons. A week of cash flow data is much more consistent in every respect and a lot more current. Second, there need not be any SEC, IRS or FASB rules how any Corporation reports its weekly cash flow from operations. If done in the interest of Management and Shareholders it can be as objective and as clear as four benchmarks. All concerned would understand a weekly plus or minus and the year to date implications to Performance Cash. Management can spend Performance Cash and a Shareholder knows there is little that can be wrong when better than anticipated. All the monthly time, energy, and effort that Accountants now spend preparing and analyzing, lengthy financial statements could best use four benchmarks to isolate the Performance Cash of customer demand-the third step for Accountants to firm their grip on the numbers of a business.